Module 2: Quiz

1. Which of the following best illustrates the Interest stage of a sales funnel?

A) A customer clicks a limited-time discount pop-up.

B) A potential buyer signs up for a free 7-day workout guide.

C) A returning customer uses a loyalty card.

D) A business runs paid Google Ads for brand awareness.

2. Why is the Consideration stage critical in the sales funnel process?

A) It determines whether the business will follow up or not.

B) It's where buyers are introduced to the brand for the first time.

C) Buyers actively compare options and seek proof before purchasing.

D) It involves offering exclusive loyalty programs to keep customers.

3. Which combination best represents Functional, Emotional, and Financial customer needs, respectively?

A) Discount offer – Brand confidence – Easy checkout

B) Real-time tracking – Confidence boost – Affordable pricing

C) Belonging – Integration with Slack – Free eBook

D) Self-motivation – Simplicity – ROI-based ads

4. What is the key difference between Selling and Advising as described in the module?

A) Selling requires more technical knowledge than advising.

B) Advising focuses on understanding the customer’s problems first.

C) Selling uses more emotional appeals than advising.

D) Advising aims only to upsell existing customers.

5. Which of the following is not an example of how to increase customer retention?

A) Providing clear, simple checkout processes

B) Offering upsells to repeat buyers

C) Rewarding loyalty through point systems

D) Delivering excellent customer service post-sale

6. If a potential customer says, “I need more clients but don’t know how to market myself,” what kind of customer insight is this?

A) Financial need

B) Emotional need

C) Functional need

D) Pain point

7. What is the main purpose of the Awareness stage in the sales funnel?

A) Collecting email addresses through free resources

B) Convincing leads to make a purchase

C) Making sure people know the brand exists

D) Offering product comparisons and testimonials

8. Which of the following sales messages best demonstrates solution-based positioning rather than feature-based selling?

A) “Get full access to our CRM with 40+ features and dashboards.”

B) “Our tool automates tasks, saving you 5 hours every week.”

C) “Now integrated with Slack, Trello, and Zapier.”

D) “Our software uses predictive analytics for higher engagement.”

9. A brand offers a money-back guarantee and a limited-time 20% discount. These are most effective at which stage?

A) Awareness

B) Consideration

C) Interest

D) Decision

10. How can analysing 1-star and 5-star reviews help in understanding customers?

A) It only provides feedback for improving product features.

B) It gives ideas on pricing strategy.

C) It helps identify real customer pain points and desires.

D) It shows how your competitors are spending their marketing budgets.

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