Module 1: Quiz

1/Which of the following best captures the essence of sales beyond the act of selling a product or service?

A. Persuading customers to buy through pressure tactics

B. Offering discounts to ensure repeat purchases

C. Building trust-based relationships that lead to long-term value for both customer and business

D. Ensuring the customer pays the full price without negotiation

2. Why is trust considered the foundation of sales, according to the module?

A. Trust makes customers less sensitive to price

B. Customers often confuse trust with product quality

C. Customers are more likely to buy from someone they believe in and rely on.

D. Trust guarantees that a customer will never switch to a competitor

3. A salesperson who only focuses on closing a deal and meeting sales targets is most likely to:

A. Build strong brand loyalty

B. Drive short-term results but potentially harm long-term relationships

C. Be promoted faster in the organisation

D. Have higher customer satisfaction scores

4. Which of the following scenarios demonstrates emotional intelligence in a sales context?

A. Ignoring a customer’s complaint and offering an upgrade

B. Pushing a product that has the highest margin

C. Recognizing a customer’s frustration and addressing it with empathy and a solution

D. Assuming all customers have the same needs

5. How does adaptability give a salesperson a competitive advantage?

A. It ensures the same script works for all customers

B. It allows the salesperson to manipulate the customer’s mindset

C. It helps the salesperson adjust to different customers, personalities, and situations

D. It avoids the need for product knowledge

6. What is the most strategic reason sales is considered the “heartbeat” of a business?

A. Salespeople are the highest-paid staff in most companies

B. It ensures high social media visibility

C. Sales drive all other business functions by generating revenue

D. Sales reduce the need for marketing

7. What distinguishes a high-performing Sales Executive from an average one in the company’s context?

A. The number of cold calls they make each day

B. Their ability to memorize product brochures

C. Their skill in turning leads into long-term customer relationships through genuine connection

D. Their talent for offering discounts during negotiations

8. Why is problem-solving a critical skill for a salesperson?

A. It helps in writing attractive product descriptions

B. It avoids the need for sales training

C. It positions the salesperson as a helpful advisor who adds real value

D. It lets the salesperson focus on high-priced items only

9. In what way do salespeople directly contribute to business innovation and expansion?

A. By setting high product prices

B. By relaying customer feedback that leads to better products and strategies

C. By outsourcing customer communication

D. By maintaining internal HR databases

10. Which mindset is most important for a Sales Executive when facing repeated rejections?

A. Blaming the product or company

B. Becoming aggressive and persistent with the customer

C. Demonstrating resilience and learning from each interaction

D. Ignoring customer feedback and focusing on the next lead

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